Friday, January 8, 2010
Avatar
I have to say I am really impressed with the box office performance of Avatar thus far. It's longevity is astounding. Most movies have at least a 50% drop each weekend after the first weekend. Avatar had tiny drops from weekend to weekend. What makes it even more impressive is the fact that much like Titanic, some analysts thought the movie would disappoint at the box office. It certainly was a major risk. Let's not forget such sci-fi CGI disasters like Final Fantasy: Spirits Within, which only grossed $32million domestically and $85 million worldwide on a budget of $137 million. Some people (myself included) believe that Avatar actually has a shot at beating the $600 million domestic record set by Titanic. It has already grossed over $1 billion worldwide, and recently beat Return of the King to be the second highest grossing movie worldwide ever. I find that to be insane that after 12-13 years the only one who could possibly defeat James Cameron at his own game is himself! Titanic's unbelievable domestic/worldwide records have been nearly impossible to match. I would love to see Cameron have the #1 and #2 highest earning movies of all time. He is truly a box office juggernaut. No wonder why he didn't release any major movies (besides for documentaries and producing jobs) in between Titanic and Avatar! He didn't have to. After this they are going to have to start printing dollar bills with his face on it.
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